There has been a lot of discussion about recent changes to the news feed on Facebook. We have received a number of enquiries about this subject and how the changes may affect non-profit groups such as charities.
As none of us can be classed as FB experts, we have been researching the matter.
The most useful article that we have located seems to be this one from JCSM Social Marketing entitled “THERE ARE BIG CHANGES COMING TO FACEBOOK – WHAT YOUR NONPROFIT NEEDS TO KNOW” . See also this post on the same site: Facebook’s Third Big Change This Year Could Actually Help Small Nonprofits
The Social Media Examiner website is aimed at businesses but contains content that may be germane for non-profits. One useful post on the site: Facebook Zero: The Changing News Feed and What Marketers Need to Know . A recent email from Social Media Examiner stated: “At Social Media Examiner, we want to help you understand what’s happening and how to revamp your strategies so that Facebook will continue to be a viable marketing channel.
Here’s a quick summary of what’s going to change:
#1: Less public content will be shown (videos and posts from publishers or businesses).
#2: Reach, video watch time, and referral traffic from Pages will decrease.
#3: Posts will be ranked differently, giving priority to “posts that spark conversations and meaningful interactions between people,” according to Facebook.
Here are six things you can do now to improve your chances with Facebook:
Suggestion #1: Post less frequently (I know that’s gonna be hard, but it’s necessary).
Suggestion #2: Create content that stimulates conversation–meaning comments between fans.
Suggestion #3: Jump into live video, now! Why? It leads to 6x the interactions according to Facebook.
Suggestion #4: Don’t ask for comments in your posts. Engagement bait will be demoted in the News Feed.
Suggestion #5: Master Facebook ads. This will be the only sure-fire way to drive people to your site.
Suggestion #6: Learn Messenger Chatbots. Bots will allow you to nurture leads and sell.“
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